MR. FINI, The Experience: augmented reality for the launch of Gue Pequeno's new album

The contemporary music context is characterized by increasing competition and the need to create a strong bond between artist and fans. In this scenario, the launch of Guè Pequeno’s Mr. Fini album stood out for its innovative use of the metaverse and augmented reality. Thanks to the project developed by AnotheReality, the artist managed to offer a unique and fascinating experience to fans. 

MR. FINI – The Experience: an app to promote the new album.

Augmented reality and music represent a perfect mix to increase audience engagement. With these assumptions, AnotheReality designed the application MR. FINI – The Experience to support the release of Guè Pequeno’s new album, Mr. Fini. The app allows fans to immerse themselves in the hotel room featured on the album cover, thus crossing the threshold of a virtual world full of surprises, unreleased content, and previews of the artist’s new work. In addition, it was possible for users to pre-order the album (in both physical and digital versions) and share the experience through the posting on social media of photographs taken in Guè Pequeno’s virtual world. In this way, fans were intrigued and actively involved in discovering the album.

Promotion through advertising messages and codes in AR

To promote the app, AnotheReality used advertising messages containing codes and promotions that were distributed on the artist’s social networks and through banners on Spotify.

Users are transported inside the app in augmented reality and can enjoy exclusive preview content such as excerpts from the songs. In addition, through gamification mechanisms, additional elements, such as rewards and perks, were revealed during the first week of launch. The various elements leveraged by AnotheReality stimulated fan participation and loyalty, making the discovery experience even more engaging.

The success of the application and the results achieved

The application MR. FINI – The Experience was a huge success, with over 35,000 downloads and 200,000 users reached. This impact on the audience led the app to reach the first position in the app store, demonstrating the strength of its originality. Indeed, the project does not merely manifest multimedia content by framing objects; rather, it welcomes and supports and, using augmented reality, creates a real game dynamic, which strengthens the bond between artist and fan. 

The importance of an innovative approach in music marketing

The case of Guè Pequeno highlights the added value of augmented reality and the metaverse in the music industry. In a context of increasing competition, the need to create a strong bond between artist and fans becomes imperative. Solutions such as those proposed by AnotheReality can make a difference, offering unique and engaging opportunities for audiences and achieving significant results in terms of visibility, engagement and loyalty.

Conclusion: the future of music marketing and possible developments

The future of music marketing will be increasingly characterized by the use of the metaverse and augmented reality, with new opportunities and challenges for artists, companies, and fans. In this scenario, the experience of Guè Pequeno and AnotheReality represents a successful example and a model to follow, showing how innovation revolutionizes the way artists relate to their audience and promotes their music.