AnotheReality is an innovation partner of Trenitalia (FS Italiane Group) in the development of an experiential content platform as an innovative service for passengers and for the creation of virtual reality content available on Frecciarossa trains.
By wearing 6-degree-of-freedom VR headsets, specifically Oculus Quest, passengers will find themselves inside a virtual environment created specifically for Trenitalia, where they can choose from various virtual entertainment experiences.
In addition to a selection of video games and VR City Tours, passengers will have the opportunity to experience the thrill of traveling in a faithful 3D reproduction of the Frecciarossa train’s cockpit.
Furthermore, passengers will be able to enjoy immersive 360° short films and virtually enter a dedicated VR cinema, where they can watch a selection of great movies as part of the on-board entertainment services provided by the Frecce portal of Frecciarossa.
The #VRonboard experimental project will last for six months and will be available for free starting from December 16 on a selection of Frecciarossa trains on the Rome-Milan route.
“We are very pleased,” says Lorenzo Cappannari, CEO of AnotheReality, “to be able to support Trenitalia in experimenting with VR during the journey. It’s a completely new and innovative concept that immerses passengers in a curious and fun experiential dimension. This initiative aligns with a trend that confirms the strong commitment of the main railway company to offer a range of additional services aimed at improving the quality of the travel experience.”
Trenitalia VR | Service Information
Active from December 16, 2019, for a duration of six months (June 2020)
Service available 7 days a week on a selection of Frecciarossa1000 trains on the Milan-Rome route
Free service available to passengers in the meeting room.
